As a social weaver, I think often about my networks. I do invest 10% of my time daily into reading, sharing and reaching out via the post office, phone, email, Word Press, Twitter, LinkedIn, Facebook, Pinterest and other networks to cultivate and nurture them. Certainly this has become a bit more challenging over the years with the complexity of tools, interfaces and compatibility that makes it more challenging. So what I try to do is the following:
1.) Create a system and back it up for you to capture all your key and/or tier one connections in your network.
2.) Flex your documentation muscles as details matter. Take time to document key information around your networks preferred interaction styles, preferences and likes so that you can remember names of family members, businesses, awards, alma mater, etc.
3.) Be authentic. Take the time to send hand written thank you notes, send flowers, books and/or hand deliver a meal. All of the personal time investment is going away with the speed the internet has given us, so now is the time to re-invest this savings into things that really matter.
4.) Give a Hoot. Personally I’ve found that by allowing the twitter application to connect with LI, FB and vice versa, my social networks get these updates and can customize their personal view as needed. I currently use Hootsuite to aggregate my twitter streams as it has an easy to use platform and a community based approach to support.
5.) Invest in your purpose per network. Take the time invest in yourself, your brand or simply hire a social media advisor to partner on your purpose and plan.
Someone recently asked me about the ‘size of my current network’? I wasn’t sure how to answer this question at first since it really depends, right? Immediately, I then started to analyze how social has changed the dialogue, the language and currency we use.
This notion of a social net worth is an akin to a financial portfolio.
In the future, perhaps we will be asked when applying for either a loan, credit card or job what the range of a ‘social value’ score that not only help them determine risk, but perhaps what someone views as a social investment. Truly fascinating how these social analytics are becoming game changers. As with anything, the public verus private ‘number’ will be something people yearn to acquire.