Tag: communications

Blogging – how to get started?

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Several people have asked me how to blog and get a style, so this is a brief attempt to share a few thoughts around see one, do one, and be one.

• Consider reading and searching around the internet, on-line resources, books, magazines or libraries. What I mean by that is: simply spend a few minutes reading content from industry experts, peers or your mentors. This can give you context on styles you relate to and/or inspire you.

• Secondly. Just do it. Most organizations encourage learning. If you are reading this, you can look into wordpress to post a blog, so all you need to do is create a blog title, write down a paragraph, run spell check and post. Don’t over think it. Just do it. Take a few moments to share something you have recently shared over the telephone with a family member, customer, business associate or partner and try to ‘capture it’ in words. If you can’t do that. Record yourself or ask someone else to do it. Actually I find it is a good opportunity to self-reflect and learn about your communication in general if you listen to yourself speak or present.

• Seek peer input. I often find that if I ask for feedback that I will get it. What I mean, is be explicit with your friends, family, staff, peers or your management. Ask them to carve out time to give you their candid feedback on what they would do if they were you, who influences their communication approaches and/or areas they see as ‘development opportunities’ for you to consider.

Coloring outside the lines in marketing programs

coloringpage
Coloring inside the lines sounds familiar, right?

Whether in the office, at home or in preschool, we often find ourselves being encouraged to keep ourselves focused, on track in results-orientated organizations. Especially for people working in global knowledge intensive organizations where there is a multitude of cultures, markets and relationships. Why? Because it is complicated. Information is rampant and often can cause angst if taken out of context and/or misconstrued. Which is why recently when I had the opportunity to discuss a Community Launch plan with Kelly Shelburne she immediately made the inference that with fresh thinking around integrated communications and leadership, anything is possible. She believes with the creation of innovative communication programs we need to work as if we are ‘coloring outside the lines’.

Her perspective and leadership communications philosophy was refreshing. She is one of these people grounded in ethical standards with a heavy emphasis on employee engagement because her philosophy looks at the audience, their maturity to the communication theme and any additional organizational context that drives business results. She has a keen eye to culture and patterns. She thinks about harnessing leadership acumen and the notion that people are part of an organization unit or family who all are in varying stages in their relationship with the organization. In a nutshell, she believes there is real power in engagement, and that when that’s truly and effectively harnessed, the possibilities are limitless. She believes in the power of people and of unity – and in the power of ‘One’ – both the ability for a single person to influence great change and the ability for many to come together as one to do the same, when they are engaged and aligned with purpose.

It was so fulfilling to me to hear someone talk about the importance to communicate openly in a manner to engage employees. Especially with an eye to fostering collaboration through blending traditional content streams with video with an eye for a well aligned strategy that enhances internal communications that allow organizations to reach goals. It then occurred to me that she is absolutely right. We as social business leaders need to look for ways that we can color outside the lines. People won’t judge you because you draw inside the lines. We have to be able to go outside the boundaries of the ‘lines’ and yes, there is some risk in that, but in both cases- you can make it look amazing in your own by infusing your style, your color choice or person voice. In fact, we also discussed a recipe for success to color outside the lines with change programs:

• Build alignment
• Invest in wide organizational relationships
• Build integrated communication programs
• Be intentional with activities
• Harness the power of the network
• Be consistent
• Repeat

Makes sense to me. Think about intentional activities that can feed into the larger plan which leverages nodes and leaders in the organization to help with messaging and understanding. Be rigorous, timely and generous with your time. The rest will come. Besides, who doesn’t want to go back to the sandbox and build creative castles like we did when we were five years old in the office?

People, Pull and the Possibilities

With all the new tools that foster serendipity and real time feedback, do we really need HR? 

It will be curious to see how HR organizations use their charter to further contour and shape cultures by partnering with functions within organizations.

I recently shared how I believe that if we in the field of “People” don’t invest more in acceleration versus deceleration in the field of HR, we will work ourselves right out of a job.

The purpose of organizations in some cultures is to connect them to their societies and physical communities.  This is more true today than ever with the powerful social networking tools sprouting up all over the HRIS ecosystem.  Which is why I am advocating HR becoming an accelerator and do hope that they will become an enabler versus something that is slow, behemoth and/or an engine that protects and creates more silos.

The danger is certainly real to use these tools to create more silos and inadvertantly focus less on people.

Recently I saw a demo of an HR vendor who told me they have ‘communities’ and when I asked several foundational questions about what the charter, purpose and cultivation plans?  The sales representative responded with a retort that took me back to the ole’ client/server days where the value was in the ‘push’ information.

Which is why I believethe time is now to think about the People, the PULL and Possibilities.  With the new social tools, we have an opportunity to harness the power of real time peer feedback and accountability all the while fostering candor, transparency and honesty.  If we empower people to be courageous, provide the with processes and tools along with a culture that embraces asking tough questions of one another and management, imagine where could we be?

Lastly, as someone who thinks about social learning and culture, I believe we have a a huge charter ahead of us, with  much work to do especially with the advent of texting and such with our youth.  We must not take our foot off the importance of in person communications that are foundational to healthy feedback, debate and sharing.

The time is now.  So let us POUNCE together!

Fan Communities & Communications Channel Management

To accommodate the widest group of memberships in the variety of channels, I’ve seen many organizations harness the power of new media to build out divisions, companies or revenue streams.  It’s truly an exciting time and I’m honored to be a small piece of this storm season.

During this social community conversation, this organization was taking a look at existing divisions with an eye for soon to be launched divisions to harness the power of social into their business planning.  The conversation was endless because this creative organization and leadership are just ‘those people’ we enjoy working with as they are open to new possibilities,willing to take risks and get the importance of the movemement.  They were thinking about their licensing division that is responsible for merchandising.  We discussed to blend new media channels with Face Book, Twitter in conjunctions with traditional communications (direct mail, email or phone calls) to in person focus group, red carpet or product launches.

Authenticity is key for all communications and if we are open, transparent and fresh – you will find this new approach to networks and community design influential in the networked world. Many fan communities are finding that if you are fresh, unique and original in your approach, according to online fandom, you can keep your fans engaged.   I’ve found that by inviting in a skilled community weaver into the channel, they can become a broker for connections and conversations, as well as an individual that can field questions and mediate conflict.  Many fan communities are now connecting like minded individuals across the globe to extend the social relationship beyond a film, a brand or a concept – but building relationships out of the fan based relationship into new relationships with other individuals’ causes, issues and/or products.  Examples include an artist that has launched a new record, has a tour planned, but also has a cause and/or other mentees that they want to bring up through their fan base.  The collaborative possibilities are endless when you are able to relate to the community in an authentic and human manner.