Talent Mobility Summer Checklist

Read the Signs

I recently experienced a massive failure in a global talent mobility program. How can this be true you ask when we live in a world where great talent is critical to business success?  Because we get comfortable.  Which is why I encourage fellow talent professionals to consider adding a review of your talent mobility program to your summer checklist?

Often we put away our winter clothes and pull out summer clothes this time of year.  Which is why we absolutely should take the time to pull out all the vendors in our ecosystem to review them as we would our summer wardrobes? 

Ask ourselves the difficult questions: 

Do they still fit my talent acquisition objectives

Are they current with the times? 

Do they allow me to realize goals?    

I know, I know.  You are thinking, oh no, I’ve invested countless hours to establish these relationships, these rates and the overwhelming task of re-establishing them sounds daunting.  Don’t fear.  It may not be necessary to re-establish vendors.  In many cases, it may just require re-negotiations or real time adjustments and feedback sessions that are in alignment with your talent management programs. 

Talent Mobility Checklist

  1. Review quantitative surveys from past 12-18 months from vendors
  2. Review qualitative data
  3. Check in with current mobility clients and ask them about from past 12-18 months from vendors
  4. Reach out to employees who have left the organization in the past 6 months who had mobility packages and interview them yourself or a trusted delegate
  5. Call your mobility coordinators yourself to assess if they pick up the phone and/or how long they take to respond back to you? their experiences to better understand any areas they have opportunities for process or vendor refinement
  6. Review the approach your vendors are taking with issues and their resolution
  7. Check in with spouses or domestic partners of a cohort of recent mobility clients to gather spousal feedback on the programs
  8. Look at industry data and compare against your programs to assess gaps and/or opportunity areas
  9. Review financials with your vendors for the past few years to bench against industry rates to ensure you are in alignment and/or where you see opportunities
  10. Test out a mobility experience yourself from start to finish to live the entire experience as if you were your own talent

Coloring outside the lines in marketing programs

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Coloring inside the lines sounds familiar, right?

Whether in the office, at home or in preschool, we often find ourselves being encouraged to keep ourselves focused, on track in results-orientated organizations. Especially for people working in global knowledge intensive organizations where there is a multitude of cultures, markets and relationships. Why? Because it is complicated. Information is rampant and often can cause angst if taken out of context and/or misconstrued. Which is why recently when I had the opportunity to discuss a Community Launch plan with Kelly Shelburne she immediately made the inference that with fresh thinking around integrated communications and leadership, anything is possible. She believes with the creation of innovative communication programs we need to work as if we are ‘coloring outside the lines’.

Her perspective and leadership communications philosophy was refreshing. She is one of these people grounded in ethical standards with a heavy emphasis on employee engagement because her philosophy looks at the audience, their maturity to the communication theme and any additional organizational context that drives business results. She has a keen eye to culture and patterns. She thinks about harnessing leadership acumen and the notion that people are part of an organization unit or family who all are in varying stages in their relationship with the organization. In a nutshell, she believes there is real power in engagement, and that when that’s truly and effectively harnessed, the possibilities are limitless. She believes in the power of people and of unity – and in the power of ‘One’ – both the ability for a single person to influence great change and the ability for many to come together as one to do the same, when they are engaged and aligned with purpose.

It was so fulfilling to me to hear someone talk about the importance to communicate openly in a manner to engage employees. Especially with an eye to fostering collaboration through blending traditional content streams with video with an eye for a well aligned strategy that enhances internal communications that allow organizations to reach goals. It then occurred to me that she is absolutely right. We as social business leaders need to look for ways that we can color outside the lines. People won’t judge you because you draw inside the lines. We have to be able to go outside the boundaries of the ‘lines’ and yes, there is some risk in that, but in both cases- you can make it look amazing in your own by infusing your style, your color choice or person voice. In fact, we also discussed a recipe for success to color outside the lines with change programs:

• Build alignment
• Invest in wide organizational relationships
• Build integrated communication programs
• Be intentional with activities
• Harness the power of the network
• Be consistent
• Repeat

Makes sense to me. Think about intentional activities that can feed into the larger plan which leverages nodes and leaders in the organization to help with messaging and understanding. Be rigorous, timely and generous with your time. The rest will come. Besides, who doesn’t want to go back to the sandbox and build creative castles like we did when we were five years old in the office?

Diversity in Social Business Programs and Authentic Leadership

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I’ve seen some great traction over the years to harness the power of new technologies.  Every day I learn about countless new software solutions that my clients can add onto their environment.  Which is why I’m posting this blog, it is time for us in Social to look beyond the tool.  It is time to invest in our people commensurate with our tool development investments.  Chief HR Officer, Douglas Reid has advised me that issues in HR have been fundamentally the same throughout his entire career.  I thought to myself that cannot be?  For we have new generations of talent and tools, right?  This just doesn’t compute for me as I know countless consultants who are brilliant in the areas of Diversity and Inclusion, Change Management, Talent Management, Learning, Human Resources and Organizational Design and Social Business. 

Yet we continue to see pieces like Coffee VLOG which have amazing storytelling potential come across as ethnocentric because the leaders lack authenticity.  I was inspired by the idea; I was inspired by the real people on the video talking to one another.  Many of us working in market know about their organizational acumen.  Yet when the Vice President enunciated poorly CEMEX and interviewees names, I was disappointed.  The Vice President highlighted herself and her degree from Harvard during the piece.  I felt we lost focus on the interviewees and their story.  To be customer centric, we must have that in our titles and in our thoughts throughout the day.  Why not focus entirely on the customer story?  I was inspired enough to share it on my social networks and was surprised to see that the Vice Presidents avatar was featured as the #1 thumbnail when posting the url on Facebook?  I was left wondering why IBM didn’t recognize CEMEX content in the thumbnail. 

Don’t get me wrong – right social storytelling concept. It simply lacked in diversity and inclusive execution and authentic leadership.

Why does this happen?   We need to focus more on creating great organizations, as described in the May HBR article by Rob Goffee and Gareth Jones. We don’t have cross organizational alignment and engagement with our People programs.  We still cannot seem to interlock the People programs with the technology solutions in ways that allow us to harness the talented people’s gifts they have within organizations to allow both parties to ‘sing’.  Although we may have amazing talent, we often can’t figure out how to harness their potential without courageous conversations, courageous conversations, open leadership models and alignment between marketing and technology organizations. 

 

Trust Your Journey Community

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For every woman that has struggled, questioned, realized, believed, accomplished and triumphed. What a fantastic tag line from the company, Trust Your Journey. This message is put into their products and inspires people to keep on keeping on. It is an inspiring message from two women, a cancer survivor and a young widowed mother, who have dealt with challenging turning points in their lives and discovered along the way that sharing inspiration and stories of hope are an incomparable way to give.

This mighty organization is based in Reno, NV and has for many years supported an American Lung Association, Northern Nevada Stair Climb. They sponsor apparel that the teams sports in ascending 36 flights of stairs. Rather appropriate for such a mighty effort that they would sponsor eradication of lung cancer and clean air advocacy all the while supporting their local parents who deal with lung disease.

I’ve been honored to have met the owner over the years, which embodies her brand in her demeanor, in her character and her integrity. I’m so pleased that I’ve met her on my life journey and therefore felt I should in turn share it with my network. Because it is really about the people as the medium that matters and this inspirational message and business duo sell something that is a vehicle to carry our aspirations, experiences and feelings through their product.
Often in our marketing efforts we find that our campaigns in traditional media lack credibility and these women collect stories and feedback through their communities which gives us a reason to have hope in business and in turn their products provide us with a sheath of protection.

I must brag and tell you that their products recently on QVC sold out in 7 minutes. They are not only ascending the Silver Legacy Stair Climb, but in business also. So, I hope that you find their storytelling in their products laudable.

Change Management, a required work stream in Social Business

The Fremont Troll
The Fremont Troll
Break through results can only be realized in Communities if your social business strategy approach includes this work stream. Often the time and resources needed to do this right are overlooked or perhaps simply nebulous because we have to deliver on today’s results. It is so hard to insert the argument if your company views the effort as another tool rollout. So, just a few thoughts this morning around key activities in the change management work stream:

1. Do engage with HR to create the conditions or the environment for your program or organization to achieve results. Call it culture change or innovation – but do engage with HR.

2. Share key industry research, white papers or blogs with leadership over time so that they can learn from their peers outside of your organization.

3. Do what your mother told you when you were young – LEAD BY EXAMPLE. Requires a lot of effort, but do work across the organization and departments to encourage cross pollination.

4. Document, post, comment and work out loud in an open forum so that anyone in the organization can find your work at their moment of need. Yes, work out loud.

5. Invite, extend, flex and don’t let the trolls get you down.

As leaders of change programs, we must be continuous learners ourselves. What this means is that we should always ask for feedback, modify, pivot and adjust and adapt along the way. We extend invitations for new conversations and possibilities along the way, while making sure we don’t let any turkeys get us down. Most importantly, work across the organization with your approach so that this new social business program encompasses people, process and technology. If you hire vendors, encourage them to partner alongside the strategy, design, build and engagement work stream so that you can create the conditions that will allow you to realize the business objectives outlined as a part of your effort. And yes do consider thinking about Digital Disruption and Leapfrogging as concepts in your approaches.

HAT Trick for Social Business Strategy

HAT

I grew up in Michigan where hockey dominated every day conversation. It snowed most of the year and as soon as the ice froze, skates were pulled out. Which is why I have drawn the parallel for scoring in social business strategy with hockey?
Certainly being persistent, repeating you and being resilient are characteristics we understand. But what I believe we must embody in our actions and words are:

Honest conversation. From strategy model development conversations to actual community conversation. We look in the mirror through social every day and we must be honest with ourselves, with our words, with our actions and our approaches.

Authenticity. We approach our strategy development and social business validation process with authenticity with our peers, our clients and our ecosystem with that top of mind. A shout out to many great thinkers in this area, including: Joe Pine, Brene Brown, Marcia Reynolds and Sally Helgesen.

Trust. If we do the H and A well in our work, the trust comes later. But it is paramount to successful dialogue, strategy development and conversation to establish trust. By the way, it isn’t monetized yet although people are trying to do so. Trust to me is something that is hard to achieve but easily lost.
Just thought I would take a few moments out of a busy day to share some secret sauce.

Courageous European Community Director

Randi profil
Randi Hognestad directs community and network events in Europe. Based in Norway, this tireless community weaver has deep connections throughout Europe. She has cultural sensitivity and style. She is quick to engender trust, yet is fierce is pursuing business goals. It isn’t every day that you see a community manager resume with her background. She has a law degree and has worked as a journalist with Norway’s leading financial newspaper and with communication in private equity.
Today in celebration of learning on Community Manager Day, I decided to ask her about ‘weaving techniques’ we community managers should consider when developing cultivation and engagement plans.

1.) Demonstrate generosity
2.) Be authentic all the time
3.) Be respectful of the other community members time and efforts
4.) Be mindful that ‘language is powerful’
5.) You get credit for speaking other languages even if not ‘perfect’
6.) Embody cultural diversity
7.) Don’t be turned off if someone comes across not as polite
8.) Remember that not all executives are natural networkers, and may need some TLC to become engaged
9.) Mind the details in all that you do
10.) Be thankful

What I find the most fascinating about her educational background is how her competencies in communication and diplomacy align with those of high powered executives who quickly scale the levels in conversation. She is courageous, has a strong personality, quick wit, emotional intelligence which has faciliated her ability tend her networks. I hope you have the opportunity to meet her in person, because you will feel this great strength in her intense, yet tender presence.

The flight and importance of communication skills

FlightAs a coach and community leader, I set a myriad of ideas and goals for for flight every day. I look at the end of the year as a time for introspection, gratitude and renewal. What I enjoy most about this new calendar year is the opportunity it brings reconnect with my most meaningful and profound work as I peer out on the calendar year in front of me. I carve out time to think deeply about the impact I can have on my networks and in my case that is social leadership, communication and diplomacy. Cornerstones in my change management and coaching practice. Which is why today when I was drinking my morning coffee and reviewing the opinion from Father Jenkins, President of the University of Notre Dame in the Wall Street Journal I was delighted to learn about his new book, “Conviction: The Power of Peril of Our Passionate Beliefs” that Random House will publish later, it reinvigorated my senses.

Why? Because so many of my clients and their communities have great ‘conviction’, yet often times they are lacking the talent and tools to harness the power of conviction. It reminded me of the importance to advocate for persuasion as a key behavior we seek in our talent acquisition programs, in our core competencies and performance management programs and our workforce education and performance support offerings. I’ve found that debate and communication courses are critical skills we need to turbo charge our society, yet without these foundational programs, how can prepare labor for the workplace? As organizations, how can we pivot our strategies without it? It is the lifeblood that runs throughout our societies. I will continue my work and hope that together with many of my esteemed colleagues we can impact and drive societal change.

Teens rivaling, but in a healthy way for their communities

This time of year people can get lost with wrapping gifts, buying new outfits or planning events.

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I agree for many people, this time brings excitement and joy, but for others in need or without a voice, it can be a difficult, scary and lonely.  Which is why I thought I’d share the story of teenagers in Reno, Nevada, rivaling, but in the good way.

Cyrus Moassessiand Kienan have been holding their annual food drive fundraiser for several years in Reno.  They donate 100% of their proceeds to the Northern Nevada Food Bank.  In fact, their mother, the grateful foodie told me she will go through twenty pounds of flour this year with all her baking.

Isabela and her sister Maya have been fostering kittens with Nevada Humane Society for a few years.  They have seen how these little kittens through love and socialization get nursed back to health and placed quickly into loving homes.  Yet the foster kitten program isn’t without its expenses, which is why Isabela wanted to give back.  In fact, she created a slide show video on her blog to help document her experience and market the event.

Cyrus and Isabela both student leaders and supporters of the American Lung Association have been friends for years.  They have grown up with both allergies and asthma, so they have witnessed how important nonprofits can be to families through their own struggles and advocacy.  Perhaps this is why Isabela decided this year to hold her fundraiser at the same time as Cyrus and Kienan.  Simply put, nothing like good ole rivalry like boys against the girls to raise the stakes, drive more passion and hopefully donations.

As a parent, there is nothing more satisfying than watching your children blessed with life give back to others while having fun.  I thought it was noteworthy to call out these community heroes in order to highlight that rivalry can be fun, if put to good use.

I hope you join me and Caroline by supporting both these fundraisers.  Better yet setup your own stand for another noble cause during this season of giving.

Motoring Community Member Experience

Expectations were in fact exceeded during a recent experience as a member of the MINI community.

Time for a powdered donut!

The synchronous and asynchronous community experience were integrated.  I could hardly believe it.  I found a marketing organization, sales force and customer service ecosystem truly aligned.  Now for someone like me, who is seeped in community. this is noteworthy.  Why you ask?  Because more than anything, MINI approaches the buyer’s journey through building high trust personalized relationships.  What, trust you say?  Yes, they approach the car buying discussion with full disclosure.  They assess quickly asses your needs and personalizet he experience through actions and words.  In fact, Barry Bell, my MINI motoring representative in Reno has 26 years’ experience and shared with me that he believes the car buying experience should be anything BUT complicated.

It becomes obvious that the workforce education, sales process, leadership training and post sales support are aligned. Yes, I love the Mini Owners Lounge. Not to mention their talent acquisition process.    Yes, they hire down to earth people who sell a motoring experience.

From the threads the motoring representatives ‘sport’ to the dealer decor and throughout the web, it’s consistent, fabulous and fun.  They create an experience whereby you can hang out online with likeminded individuals in the owners lounge so brag, swap pics or share stories.  If you prefer the in person experience, ask your dealer or search online to find a local MINI motoring club.    In fact, I’m smacking my lips as I enjoy my MINI chewing gum while I think about warm weather and cranking up the numbers on my top-o-meter.  It’s a gauge that is all about fun.   It keeps track of how many hours you have been ‘driving topless’.   Taking my kids to school should be fun, right?  So this is why MINI was the right choice for me.  Hand gestures, the nice one’s are all about the MINI cult or click.  You keep one thumb hooked under the steering wheel with the other four up to acknolwedge their MINI style and get the same acknolwedgement back.  It is truly about ‘many’ smiles, warm hearts and camaraderie.

Snow angles got alot more fun to make!

As a busy working woman, I appreciated how they infused the process with fun.  They provided me with ‘many’ options which allowed me to customize my ride.  In fact, if you build your car, they simulate the warehouse and virtually allow you to see your car while in production.  You are able to lurk on the manufacturing process, which in and of it psychologically get you more attached to the car pre-delivery.  In fact, you can track it with GPS on the container if needed and soon I imagine FOURSQUARE will allow you to stamp where your ‘vehicle’ is in route and allow others to join your in the brand experience.  From the customer service agent that checks in pre-sale, to the delivery process, it’s integrated, it’s seamless and it’s FUN.

Simply said, if you want to be ‘transported somewhere’ – check out the MINI motoring experience for both the physical and emotional transportation.’’