Coloring outside the lines in marketing programs

coloringpage
Coloring inside the lines sounds familiar, right?

Whether in the office, at home or in preschool, we often find ourselves being encouraged to keep ourselves focused, on track in results-orientated organizations. Especially for people working in global knowledge intensive organizations where there is a multitude of cultures, markets and relationships. Why? Because it is complicated. Information is rampant and often can cause angst if taken out of context and/or misconstrued. Which is why recently when I had the opportunity to discuss a Community Launch plan with Kelly Shelburne she immediately made the inference that with fresh thinking around integrated communications and leadership, anything is possible. She believes with the creation of innovative communication programs we need to work as if we are ‘coloring outside the lines’.

Her perspective and leadership communications philosophy was refreshing. She is one of these people grounded in ethical standards with a heavy emphasis on employee engagement because her philosophy looks at the audience, their maturity to the communication theme and any additional organizational context that drives business results. She has a keen eye to culture and patterns. She thinks about harnessing leadership acumen and the notion that people are part of an organization unit or family who all are in varying stages in their relationship with the organization. In a nutshell, she believes there is real power in engagement, and that when that’s truly and effectively harnessed, the possibilities are limitless. She believes in the power of people and of unity – and in the power of ‘One’ – both the ability for a single person to influence great change and the ability for many to come together as one to do the same, when they are engaged and aligned with purpose.

It was so fulfilling to me to hear someone talk about the importance to communicate openly in a manner to engage employees. Especially with an eye to fostering collaboration through blending traditional content streams with video with an eye for a well aligned strategy that enhances internal communications that allow organizations to reach goals. It then occurred to me that she is absolutely right. We as social business leaders need to look for ways that we can color outside the lines. People won’t judge you because you draw inside the lines. We have to be able to go outside the boundaries of the ‘lines’ and yes, there is some risk in that, but in both cases- you can make it look amazing in your own by infusing your style, your color choice or person voice. In fact, we also discussed a recipe for success to color outside the lines with change programs:

• Build alignment
• Invest in wide organizational relationships
• Build integrated communication programs
• Be intentional with activities
• Harness the power of the network
• Be consistent
• Repeat

Makes sense to me. Think about intentional activities that can feed into the larger plan which leverages nodes and leaders in the organization to help with messaging and understanding. Be rigorous, timely and generous with your time. The rest will come. Besides, who doesn’t want to go back to the sandbox and build creative castles like we did when we were five years old in the office?

Change Management, a required work stream in Social Business

The Fremont Troll
The Fremont Troll
Break through results can only be realized in Communities if your social business strategy approach includes this work stream. Often the time and resources needed to do this right are overlooked or perhaps simply nebulous because we have to deliver on today’s results. It is so hard to insert the argument if your company views the effort as another tool rollout. So, just a few thoughts this morning around key activities in the change management work stream:

1. Do engage with HR to create the conditions or the environment for your program or organization to achieve results. Call it culture change or innovation – but do engage with HR.

2. Share key industry research, white papers or blogs with leadership over time so that they can learn from their peers outside of your organization.

3. Do what your mother told you when you were young – LEAD BY EXAMPLE. Requires a lot of effort, but do work across the organization and departments to encourage cross pollination.

4. Document, post, comment and work out loud in an open forum so that anyone in the organization can find your work at their moment of need. Yes, work out loud.

5. Invite, extend, flex and don’t let the trolls get you down.

As leaders of change programs, we must be continuous learners ourselves. What this means is that we should always ask for feedback, modify, pivot and adjust and adapt along the way. We extend invitations for new conversations and possibilities along the way, while making sure we don’t let any turkeys get us down. Most importantly, work across the organization with your approach so that this new social business program encompasses people, process and technology. If you hire vendors, encourage them to partner alongside the strategy, design, build and engagement work stream so that you can create the conditions that will allow you to realize the business objectives outlined as a part of your effort. And yes do consider thinking about Digital Disruption and Leapfrogging as concepts in your approaches.

HAT Trick for Social Business Strategy

HAT

I grew up in Michigan where hockey dominated every day conversation. It snowed most of the year and as soon as the ice froze, skates were pulled out. Which is why I have drawn the parallel for scoring in social business strategy with hockey?
Certainly being persistent, repeating you and being resilient are characteristics we understand. But what I believe we must embody in our actions and words are:

Honest conversation. From strategy model development conversations to actual community conversation. We look in the mirror through social every day and we must be honest with ourselves, with our words, with our actions and our approaches.

Authenticity. We approach our strategy development and social business validation process with authenticity with our peers, our clients and our ecosystem with that top of mind. A shout out to many great thinkers in this area, including: Joe Pine, Brene Brown, Marcia Reynolds and Sally Helgesen.

Trust. If we do the H and A well in our work, the trust comes later. But it is paramount to successful dialogue, strategy development and conversation to establish trust. By the way, it isn’t monetized yet although people are trying to do so. Trust to me is something that is hard to achieve but easily lost.
Just thought I would take a few moments out of a busy day to share some secret sauce.

Born Leadership Legacy

Nothing more fulfilling than reading about how universities, organizations and community leaders are seeking out key qualities that resonate with those of us who learned as toddlers, that we MUST share.  It’s no longer just about the test scores, but rather a candidate or talent’s ability to demonstrate:

Passion   Creativity   Accountability   Flexibility   Focus   Resilience Gratitude

In fact, as the first born of two university professors, these were mandatory skills that I had to demonstrate consistently throughout my youth.  Our family structure valued rigor in an approach to education, peppered with the freedom to fail.  All the while, emphasis on re-invention and repetition.

Now several decades later, I’ve found that this foundation was the basis for my career success in that I learned to value active listening, collaborating, risk taking, and persistence.  In fact, I’ve found that through sharing, I personally have more to gain than loose.  Which is what brings me to the following question?  Why are we still talking about embracing business models which encourage enterprise mentoring, collaboration and connections to talent and learning development programs?

Leadership, it boils down to this simple word.  Whether you talk about leadership on the scale of a billion dollar company, or via deep and lasting impacts a home maker / leader has on their brood or a tribal leader.  We in leadership every single day are putting into motion these ‘systems’ through our actions and words.  Which is why we often see much ado about: Amazon, Zappos, Mary McNevin healthcare as the industry sweethearts who are daring to lead, making laudable investments in people, or is charging forward with drastic strategy pivots?

At a cursory level, you can read about handfuls of leaders who have a burning imperative for being performance enablers.  These individuals have clarity of vision and ensure their teams collaborate and have what they need to deliver results.

So don’t be the ‘tractor in the swamp’.  Be bold and take on the wide-ranging malaise surrounding organizational design structures and performance management systems through your born leadership legacy.

The Matterhorn of Significance

It’s a great summit we aspire to ascend in a lifetime.  Finding peace, understanding our purpose or our significance in this short timeframe in which we inhabit this planet.   Countless individuals struggle around their definition of success.  Fighting to gain spotlight, to feel worthy, to realize legitimacy, or perhaps simply to not be forgotten.  These are questions I had to ask Terri Casady.  She is someone with presence, someone who clearly embodies resilience and resolve.  She embodies characteristics that are laudable in our leadership society.  I was mesmerized by her mind and journey, so when I asked this fearless woman in leadership about her ‘mojo’ she was quick to share her recipe.

Terri has struggled with the construct personally.  In a way none of us ever want to struggle.  Her son died when he was only 20 years old.  She fought her way out of grief and has since dedicated her life journey to invest in others, ensuring they feel significant and recognizing that it’s about being in the back light that really matters.

1.)    Find ways to allow people to be their best

2.)    Guide, open doors and introduce people to your personal networks

3.)    Transfer your knowledge through teaching, modeling and enabling

4.)    Advocate on behalf of someone doing the right thing, tell their story, lift them up

5.)    Go with your intuition

6.)    Grant trust

7.)    Take risks

8.)    Be courageous

9.)    Live without fear

10.) Lead and live with integrity

Did you feel those goose bumps?  Well I did, right up my arm.  I was honored that she shared her tree of life story and personal credo.  These guiding principles are appropriate as we enter autumn.  Whether we change leaves, colors or behavior, we need to remember the importance of doing what is right when no one is looking, because that after all is realizing significance.

Social Leadership Core Competency – Diplomacy

Spicy Green Salsa
Spicy Green Salsa

Social Leadership is not a new term, rather something we have been doing for years in diplomacy.  We look for ways to create a connection, find a common ground, or thread.  Our desire for social connectivity has been constant over the years, yet now we have a myriad of channels we can harness to amplify, highlight or extend engagement through a core social leadership competency, diplomacy.

How do our educational programs resemble these new trends?   Just wondering out loud how we are increasing the investment in our diplomacy, negotiation, and conflict management?

Basic skills we think when we think about entrepreneurs, leaders and diplomats.  This noble notion of finding common ground is something that we can do as community managers, social artists and marketers.   I don’t mean finding a way to sell or push more rhetoric, rather find a discussion that allows you as an individual to drop into the conversation and connect.  It’s just that simple.  Seek relatedness around a passion whether playing tennis, saving sea turtles, or a joint love for fish tacos.

It really does matter in conversations if we can discuss something of interest to both parties in an authentic manner.  We need to use our active listening, recollection and connectedness skills which cultivate social relationships based on trust, equality and reciprocity.

Nothing like a fiery green salsa as the metaphor for social acumen education programs.

Working with Fear in Community Conversations

Spice it up!

I’m sure you have worked with someone who is resource protective, they operate out of fear or perhaps they just love a good helping of spice in life, like these gorgeous habaneros.  Often times people find themselves working for years to create a position, gain what they perceive to be power, get comfortable or simply don’t want to upset the apple cart.  So the answer is yes, change agents can be perceived as a threat.  However, no need to fret, just be reminded that to enter the conversation, it requires having your tools sharp in your tool belt and ready to get some good use.  Here are a few tips that I’ve seen work in these situations:

  1. Approach the conversation with the business vision as the core
  2. Tie into desired business outcomes
  3. Thank them for the opportunity to talk, share and/or engage
  4. Value them for their role within the organization and their journey
  5. Spend a moment to demonstrate your understanding of their expertise and value to the business
  6. Stand for what you have witnessed and/or experienced and use proposal based language
  7. Share candid and direct feedback to invite new possibilities
  8. Be authentic with your preferred interaction style to honor your needs as an individual
  9. Agree to disagree
  10. Set conversation norms, honor guiding principles and make sure to respect and value one another

Often times in our 140 character and information intense lives we forgot that relationships take a large amount of trust, time and work.  I know, I know, the last thing one wants to do is play with wolves, but often times that can generate the most impactful outcome.  It requires courage, fortitude and resilience.

Placing VALUE in personal networks

Time of the Social Bloom

As a social weaver, I think often about my networks.  I do invest 10% of my time daily into reading, sharing and reaching out via the post office, phone, email, Word Press, Twitter, LinkedIn, Facebook, Pinterest and other networks to cultivate and nurture them.  Certainly this has become a bit more challenging over the years with the complexity of tools, interfaces and compatibility that makes it more challenging.  So what I try to do is the following:

1.)   Create a system and back it up for you to capture all your key and/or tier one connections in your network.

2.)   Flex your documentation muscles as details matter.  Take time to document key information around your networks preferred interaction styles, preferences and likes so that you can remember names of family members, businesses, awards, alma mater, etc.

3.)   Be authentic.  Take the time to send hand written thank you notes, send flowers, books and/or hand deliver a meal.  All of the personal time investment is going away with the speed the internet has given us, so now is the time to re-invest this savings into things that really matter.

4.)   Give a Hoot.  Personally I’ve found that by allowing the twitter application to connect with LI, FB and vice versa, my social networks get these updates and can customize their personal view as needed.  I currently use Hootsuite to aggregate my twitter streams as it has an easy to use platform and a community based approach to support.

5.)   Invest in your purpose per network.  Take the time invest in yourself, your brand or simply hire a social media advisor to partner on your purpose and plan.

Someone recently asked me about the ‘size of my current network’?  I wasn’t sure how to answer this question at first since it really depends, right?  Immediately, I then started to analyze how social has changed the dialogue, the language and currency we use.

This notion of a social net worth is an akin to a financial portfolio.

In the future, perhaps we will be asked when applying for either a loan, credit card or job what the range of a ‘social value’ score that not only help them determine risk, but perhaps what someone views as a social investment.  Truly fascinating how these social analytics are becoming game changers.  As with anything, the public verus private ‘number’ will be something people yearn to acquire.

People, Pull and the Possibilities

With all the new tools that foster serendipity and real time feedback, do we really need HR? 

It will be curious to see how HR organizations use their charter to further contour and shape cultures by partnering with functions within organizations.

I recently shared how I believe that if we in the field of “People” don’t invest more in acceleration versus deceleration in the field of HR, we will work ourselves right out of a job.

The purpose of organizations in some cultures is to connect them to their societies and physical communities.  This is more true today than ever with the powerful social networking tools sprouting up all over the HRIS ecosystem.  Which is why I am advocating HR becoming an accelerator and do hope that they will become an enabler versus something that is slow, behemoth and/or an engine that protects and creates more silos.

The danger is certainly real to use these tools to create more silos and inadvertantly focus less on people.

Recently I saw a demo of an HR vendor who told me they have ‘communities’ and when I asked several foundational questions about what the charter, purpose and cultivation plans?  The sales representative responded with a retort that took me back to the ole’ client/server days where the value was in the ‘push’ information.

Which is why I believethe time is now to think about the People, the PULL and Possibilities.  With the new social tools, we have an opportunity to harness the power of real time peer feedback and accountability all the while fostering candor, transparency and honesty.  If we empower people to be courageous, provide the with processes and tools along with a culture that embraces asking tough questions of one another and management, imagine where could we be?

Lastly, as someone who thinks about social learning and culture, I believe we have a a huge charter ahead of us, with  much work to do especially with the advent of texting and such with our youth.  We must not take our foot off the importance of in person communications that are foundational to healthy feedback, debate and sharing.

The time is now.  So let us POUNCE together!

Active Listening, a Core Competency for Social Business Leaders, featuring: Nick Howe

If you haven’t followed Nick Howe on Twitter, it’s time.  He is a social business champion and hero who just happens to be a genius.   This superhero by day has a key role at Hitachi Data Systems , Vice President of the HDS Academy, yet by night is probably the most humble, coolest, geekiest and happiest guy you will ever meet.  He embodies networked learning in every sense of the word.  He engages his industry through storytelling, like at Jive World.  He is foremost a business leader who challenges himself to think about the disruptive nature of social business through active listening.  LISTENING you say?  How many times has a senior leader in one of your organizations taken the time to really listen and not ‘pander’ to you?  Recall and value your thoughts and ideas, synthesize quickly and give proper attribution?  Well, I certainly hope the answer is yes, but if you are like many people, those rare and inspirational leaders are unusual, which is why it’s noteworthy to celebrate when we find the attenuate.  In fact, his personal philosophy is simple:  “make learning a priority, trust that people will step up to a challenge and acknowledge weakness as an opportunity to learn, versus a threat.”

As a business leader he is constantly validating or examining what he believes his and his organizations’ roles are to achieve company goals as a continuous process. Not just a board room exercise once a year.  Yeah, that’s right – the infinite Loop.  Just like great leaders before him have, he is in constant examination of himself and his impact on the organization, his colleagues and his customers.

Merci, for chocolate, active listening and leadership

What I found the most profound in interviewing him for this blog post was his deep personal commitment to being a collaborative leader, who builds alignment, invites people into possibilities and empowers them.  He engages in detailed community conversations with great detail and critical attention to drive business results, yet humble in his overall approach and demeanor that is exceptional.   To use my food metaphors, like a scarce chocolate with intense and subtle characteristics, rich in flavor and depth.  This type of leadership is commendable, addictive and perhaps will become a contagion that spreads the learning fever.  Active listening and reflection are paramount for social business leadership; in fact I would argue these should be key core competencies for leadership.