Real Family in a Real Community

The Klein family has roots in the Midwest and so when we discovered the National Geographic Wild show called, “the Incredible Dr. Pol”, we immediately felt ‘at home’ because it is. 

1.)   Unscripted

2.)   Real down to earth people

3.)   It’s educational, informative and inspirational and

4.)   Based on real animals, real people and real families

Therefore, when I was visiting my family this week in Michigan, we took a trip over to visit the Pol Vet Clinic to possibly get an opportunity for my daughters to meet the doctor and get behind the scenes.

True to form, this clinic feels inviting as it is swarming with animal owners that are in need of a trusted medical advisor for some type of ailment or preventative service.  From the moment you walk in the door, you feel safe in this haven.  No fancy iPads to review procedures, but traditional smiles, warm personalities and great wall art made up of locals who share their animals for adoption, services available or upcoming events like roller derby.  Yes folks, it was awesome for me to see the real people behind the scenes continue to act normal.  Nothing has changed for them but their ability to expand their reach to more people, drive more connectedness through the show and educate more people.  In fact, I understand that the local television providers don’t carry his show; so many farmers will congregate in homes of folks that happen to have access to the show.   They got the invite through Diane Jr., their Social Media Manager who invites patients through their traditional communication mechanisms to turn into the series.  But otherwise, it’s business as usual.

Employees are encouraged to have wall art, create their workspace to be their own and connect and support one another in the ‘family’ approach to business.  Really not a far cry from what Google tries to do by allowing people to draw on the wall.  As someone who spans a heart from the Midwest but a career in Silicon Valley, I was in awe of this special place.  My daughter wants to become a vet, but perhaps it was just what makes my heart sing

I personally want to thank Dr. Pol and his family for being authentic, for your tireless advocacy for this important science and practice as well as your authentic approach to community.  Additionally, for the executive producer at Nat Geo Wild and team that took the risk to support an important void that has existed in reality based programming.  Send out some tweet love via @natgeo  #drpol or check them out on Facebook.

 

Focusing on the Patient

Increasing patient care – this is what it’s all about.  Through my work with physicians over the last few years, I’ve come to really experience how this is  in fact their main focus.  Contrary to what you may read, they do really care about their patients.  Good to hear right?  So, what brings me to share my experience, well I’ve just returned from a weeklong conference which inspired me to write this post.

With the on-set of patients utilizing social media to connect and collaborate, many physicians are looking at these tools as a way to connect bridge and assist in efforts to increase patient care.   It’s exciting to see them embrace a new approach to engage with patients.  We patients, we are hungry for information about healthcare, about the best care, who to use, who has experience, how we  can share our stories and experiences as well as receive information on other experiences.

I was so impressed with Herbert Wolfsen, M.D. at the Mayo Clinic, I  co-authored a medical abstract on his experience in developing a Facebook group to support Esophageal cancer patients.  Why you ask?  Well, it was a wonderful opportunity for me to learn and provide insight into the work Dr. Wolfsen has done in supporting this important group.  Because patients in this group face distinctive issues, it is important for them to connect with each other to share experiences.  The Facebook group is fostering the member’s needs to not only connect with the doctor himself, but with other patients with interest in this area.  This could allow them to have social learning beyond any F2F discussion’s they may have had in the past and continue the dialogue, but through an online venue even richer since it was a larger group.  Overall, I find it encouraging to see such physicians branching out of the hospital and utilizing online tools to enable connections in modern means that engage, support and educate patients.

By Michelle Groff Burling