Trust Your Journey Community

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For every woman that has struggled, questioned, realized, believed, accomplished and triumphed. What a fantastic tag line from the company, Trust Your Journey. This message is put into their products and inspires people to keep on keeping on. It is an inspiring message from two women, a cancer survivor and a young widowed mother, who have dealt with challenging turning points in their lives and discovered along the way that sharing inspiration and stories of hope are an incomparable way to give.

This mighty organization is based in Reno, NV and has for many years supported an American Lung Association, Northern Nevada Stair Climb. They sponsor apparel that the teams sports in ascending 36 flights of stairs. Rather appropriate for such a mighty effort that they would sponsor eradication of lung cancer and clean air advocacy all the while supporting their local parents who deal with lung disease.

I’ve been honored to have met the owner over the years, which embodies her brand in her demeanor, in her character and her integrity. I’m so pleased that I’ve met her on my life journey and therefore felt I should in turn share it with my network. Because it is really about the people as the medium that matters and this inspirational message and business duo sell something that is a vehicle to carry our aspirations, experiences and feelings through their product.
Often in our marketing efforts we find that our campaigns in traditional media lack credibility and these women collect stories and feedback through their communities which gives us a reason to have hope in business and in turn their products provide us with a sheath of protection.

I must brag and tell you that their products recently on QVC sold out in 7 minutes. They are not only ascending the Silver Legacy Stair Climb, but in business also. So, I hope that you find their storytelling in their products laudable.

Teens rivaling, but in a healthy way for their communities

This time of year people can get lost with wrapping gifts, buying new outfits or planning events.

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I agree for many people, this time brings excitement and joy, but for others in need or without a voice, it can be a difficult, scary and lonely.  Which is why I thought I’d share the story of teenagers in Reno, Nevada, rivaling, but in the good way.

Cyrus Moassessiand Kienan have been holding their annual food drive fundraiser for several years in Reno.  They donate 100% of their proceeds to the Northern Nevada Food Bank.  In fact, their mother, the grateful foodie told me she will go through twenty pounds of flour this year with all her baking.

Isabela and her sister Maya have been fostering kittens with Nevada Humane Society for a few years.  They have seen how these little kittens through love and socialization get nursed back to health and placed quickly into loving homes.  Yet the foster kitten program isn’t without its expenses, which is why Isabela wanted to give back.  In fact, she created a slide show video on her blog to help document her experience and market the event.

Cyrus and Isabela both student leaders and supporters of the American Lung Association have been friends for years.  They have grown up with both allergies and asthma, so they have witnessed how important nonprofits can be to families through their own struggles and advocacy.  Perhaps this is why Isabela decided this year to hold her fundraiser at the same time as Cyrus and Kienan.  Simply put, nothing like good ole rivalry like boys against the girls to raise the stakes, drive more passion and hopefully donations.

As a parent, there is nothing more satisfying than watching your children blessed with life give back to others while having fun.  I thought it was noteworthy to call out these community heroes in order to highlight that rivalry can be fun, if put to good use.

I hope you join me and Caroline by supporting both these fundraisers.  Better yet setup your own stand for another noble cause during this season of giving.