Category: Network Weaver

Courageous European Community Director

Randi profil
Randi Hognestad directs community and network events in Europe. Based in Norway, this tireless community weaver has deep connections throughout Europe. She has cultural sensitivity and style. She is quick to engender trust, yet is fierce is pursuing business goals. It isn’t every day that you see a community manager resume with her background. She has a law degree and has worked as a journalist with Norway’s leading financial newspaper and with communication in private equity.
Today in celebration of learning on Community Manager Day, I decided to ask her about ‘weaving techniques’ we community managers should consider when developing cultivation and engagement plans.

1.) Demonstrate generosity
2.) Be authentic all the time
3.) Be respectful of the other community members time and efforts
4.) Be mindful that ‘language is powerful’
5.) You get credit for speaking other languages even if not ‘perfect’
6.) Embody cultural diversity
7.) Don’t be turned off if someone comes across not as polite
8.) Remember that not all executives are natural networkers, and may need some TLC to become engaged
9.) Mind the details in all that you do
10.) Be thankful

What I find the most fascinating about her educational background is how her competencies in communication and diplomacy align with those of high powered executives who quickly scale the levels in conversation. She is courageous, has a strong personality, quick wit, emotional intelligence which has faciliated her ability tend her networks. I hope you have the opportunity to meet her in person, because you will feel this great strength in her intense, yet tender presence.

Born Leadership Legacy

Nothing more fulfilling than reading about how universities, organizations and community leaders are seeking out key qualities that resonate with those of us who learned as toddlers, that we MUST share.  It’s no longer just about the test scores, but rather a candidate or talent’s ability to demonstrate:

Passion   Creativity   Accountability   Flexibility   Focus   Resilience Gratitude

In fact, as the first born of two university professors, these were mandatory skills that I had to demonstrate consistently throughout my youth.  Our family structure valued rigor in an approach to education, peppered with the freedom to fail.  All the while, emphasis on re-invention and repetition.

Now several decades later, I’ve found that this foundation was the basis for my career success in that I learned to value active listening, collaborating, risk taking, and persistence.  In fact, I’ve found that through sharing, I personally have more to gain than loose.  Which is what brings me to the following question?  Why are we still talking about embracing business models which encourage enterprise mentoring, collaboration and connections to talent and learning development programs?

Leadership, it boils down to this simple word.  Whether you talk about leadership on the scale of a billion dollar company, or via deep and lasting impacts a home maker / leader has on their brood or a tribal leader.  We in leadership every single day are putting into motion these ‘systems’ through our actions and words.  Which is why we often see much ado about: Amazon, Zappos, Mary McNevin healthcare as the industry sweethearts who are daring to lead, making laudable investments in people, or is charging forward with drastic strategy pivots?

At a cursory level, you can read about handfuls of leaders who have a burning imperative for being performance enablers.  These individuals have clarity of vision and ensure their teams collaborate and have what they need to deliver results.

So don’t be the ‘tractor in the swamp’.  Be bold and take on the wide-ranging malaise surrounding organizational design structures and performance management systems through your born leadership legacy.

Real Family in a Real Community

The Klein family has roots in the Midwest and so when we discovered the National Geographic Wild show called, “the Incredible Dr. Pol”, we immediately felt ‘at home’ because it is. 

1.)   Unscripted

2.)   Real down to earth people

3.)   It’s educational, informative and inspirational and

4.)   Based on real animals, real people and real families

Therefore, when I was visiting my family this week in Michigan, we took a trip over to visit the Pol Vet Clinic to possibly get an opportunity for my daughters to meet the doctor and get behind the scenes.

True to form, this clinic feels inviting as it is swarming with animal owners that are in need of a trusted medical advisor for some type of ailment or preventative service.  From the moment you walk in the door, you feel safe in this haven.  No fancy iPads to review procedures, but traditional smiles, warm personalities and great wall art made up of locals who share their animals for adoption, services available or upcoming events like roller derby.  Yes folks, it was awesome for me to see the real people behind the scenes continue to act normal.  Nothing has changed for them but their ability to expand their reach to more people, drive more connectedness through the show and educate more people.  In fact, I understand that the local television providers don’t carry his show; so many farmers will congregate in homes of folks that happen to have access to the show.   They got the invite through Diane Jr., their Social Media Manager who invites patients through their traditional communication mechanisms to turn into the series.  But otherwise, it’s business as usual.

Employees are encouraged to have wall art, create their workspace to be their own and connect and support one another in the ‘family’ approach to business.  Really not a far cry from what Google tries to do by allowing people to draw on the wall.  As someone who spans a heart from the Midwest but a career in Silicon Valley, I was in awe of this special place.  My daughter wants to become a vet, but perhaps it was just what makes my heart sing

I personally want to thank Dr. Pol and his family for being authentic, for your tireless advocacy for this important science and practice as well as your authentic approach to community.  Additionally, for the executive producer at Nat Geo Wild and team that took the risk to support an important void that has existed in reality based programming.  Send out some tweet love via @natgeo  #drpol or check them out on Facebook.

 

Social Leadership Core Competency – Diplomacy

Spicy Green Salsa
Spicy Green Salsa

Social Leadership is not a new term, rather something we have been doing for years in diplomacy.  We look for ways to create a connection, find a common ground, or thread.  Our desire for social connectivity has been constant over the years, yet now we have a myriad of channels we can harness to amplify, highlight or extend engagement through a core social leadership competency, diplomacy.

How do our educational programs resemble these new trends?   Just wondering out loud how we are increasing the investment in our diplomacy, negotiation, and conflict management?

Basic skills we think when we think about entrepreneurs, leaders and diplomats.  This noble notion of finding common ground is something that we can do as community managers, social artists and marketers.   I don’t mean finding a way to sell or push more rhetoric, rather find a discussion that allows you as an individual to drop into the conversation and connect.  It’s just that simple.  Seek relatedness around a passion whether playing tennis, saving sea turtles, or a joint love for fish tacos.

It really does matter in conversations if we can discuss something of interest to both parties in an authentic manner.  We need to use our active listening, recollection and connectedness skills which cultivate social relationships based on trust, equality and reciprocity.

Nothing like a fiery green salsa as the metaphor for social acumen education programs.

Placing VALUE in personal networks

Time of the Social Bloom

As a social weaver, I think often about my networks.  I do invest 10% of my time daily into reading, sharing and reaching out via the post office, phone, email, Word Press, Twitter, LinkedIn, Facebook, Pinterest and other networks to cultivate and nurture them.  Certainly this has become a bit more challenging over the years with the complexity of tools, interfaces and compatibility that makes it more challenging.  So what I try to do is the following:

1.)   Create a system and back it up for you to capture all your key and/or tier one connections in your network.

2.)   Flex your documentation muscles as details matter.  Take time to document key information around your networks preferred interaction styles, preferences and likes so that you can remember names of family members, businesses, awards, alma mater, etc.

3.)   Be authentic.  Take the time to send hand written thank you notes, send flowers, books and/or hand deliver a meal.  All of the personal time investment is going away with the speed the internet has given us, so now is the time to re-invest this savings into things that really matter.

4.)   Give a Hoot.  Personally I’ve found that by allowing the twitter application to connect with LI, FB and vice versa, my social networks get these updates and can customize their personal view as needed.  I currently use Hootsuite to aggregate my twitter streams as it has an easy to use platform and a community based approach to support.

5.)   Invest in your purpose per network.  Take the time invest in yourself, your brand or simply hire a social media advisor to partner on your purpose and plan.

Someone recently asked me about the ‘size of my current network’?  I wasn’t sure how to answer this question at first since it really depends, right?  Immediately, I then started to analyze how social has changed the dialogue, the language and currency we use.

This notion of a social net worth is an akin to a financial portfolio.

In the future, perhaps we will be asked when applying for either a loan, credit card or job what the range of a ‘social value’ score that not only help them determine risk, but perhaps what someone views as a social investment.  Truly fascinating how these social analytics are becoming game changers.  As with anything, the public verus private ‘number’ will be something people yearn to acquire.

People, Pull and the Possibilities

With all the new tools that foster serendipity and real time feedback, do we really need HR? 

It will be curious to see how HR organizations use their charter to further contour and shape cultures by partnering with functions within organizations.

I recently shared how I believe that if we in the field of “People” don’t invest more in acceleration versus deceleration in the field of HR, we will work ourselves right out of a job.

The purpose of organizations in some cultures is to connect them to their societies and physical communities.  This is more true today than ever with the powerful social networking tools sprouting up all over the HRIS ecosystem.  Which is why I am advocating HR becoming an accelerator and do hope that they will become an enabler versus something that is slow, behemoth and/or an engine that protects and creates more silos.

The danger is certainly real to use these tools to create more silos and inadvertantly focus less on people.

Recently I saw a demo of an HR vendor who told me they have ‘communities’ and when I asked several foundational questions about what the charter, purpose and cultivation plans?  The sales representative responded with a retort that took me back to the ole’ client/server days where the value was in the ‘push’ information.

Which is why I believethe time is now to think about the People, the PULL and Possibilities.  With the new social tools, we have an opportunity to harness the power of real time peer feedback and accountability all the while fostering candor, transparency and honesty.  If we empower people to be courageous, provide the with processes and tools along with a culture that embraces asking tough questions of one another and management, imagine where could we be?

Lastly, as someone who thinks about social learning and culture, I believe we have a a huge charter ahead of us, with  much work to do especially with the advent of texting and such with our youth.  We must not take our foot off the importance of in person communications that are foundational to healthy feedback, debate and sharing.

The time is now.  So let us POUNCE together!

Harmony, Mexico & Ju Ju the Pie Lady

Some may say that it’s the sea breeze, or the Mexican Sol, but I think it’s the culture.  It’s a way in you greet one another with interest, with respect and a grateful heart.  It’s about the harmony of conversation, the fundamentals in connecting and ability to interact with selfless intent.

When one thinks of Mexico, the notion of the perfect pie doesn’t come to mind, right?  Perhaps fresh fish, tacos or lime slices. But pies?  Well, one drifts off to musings of ‘grandma’, or so that is what Julie Barrett has found with her customer base at the Village Square of Harmony.

I always enjoy indulging in fresh squeezed limonada, fish tacos and coconut desserts, but what I find even more fulfilling is when I meet a kindred spirit.  An apprentice in their field with a love for the culinary arts, which is why my recent trip to Mexico I found myself fulfilled when speaking with Ju Ju the pie lady.  She is this gorgeous woman from the inside out.  A Midwesterner at heart that understood the metaphor of my book, Peeled Apart to Find the Heart when I explained to her why I was asking so many detailed questions about her pie and happiness making business.  We discussed lard, magic ingredients in her famous pie crusts and the top secret and most coveted Banana Split pie.  After she learned of my cookbook, she told me about her Mango Raspberry Pie that has just the slightest hint of cinnamon.  It’s like with anything, if you take yourself out of your treadmill of life to peel off that layers of over commitment, anger and  fear to simply listen without intention, you may well be on the thrill ride of your life.  One will never know unless they practice this sacred art of listening.

She imparted the love involved in the process of making pies and the art itself, which in some circles is becoming a lost tradition. This is one of the many lessons that I’ve learned through my book talks workshops over the years.  It underscores the paramount importance of taking time to build relationships, document and transfer knowledge of family traditions.  In many parts of the world, it is essential to listen with humility to what others have to say and find ways to make basic connections.  I was reminded why my work is so important as a communications and communities advisor and coach.  It’s the only way forward.   I would like to thank Ju Ju the Pie Lady whose pie’s I’ve never tasted for practicing this art and willingness to share her story, as it provided the sustenance I needed during a Mexican escapade.

Nurturing diversity of thought within communities is an art

Nurturing diversity of thought within communities is an art.  The working title for this blog post occurred to me after reading the article and comments from “Firms Hail New Chiefs (of Diversity)”

If you are reading this article, it’s likely because you have interest in the subject of diversity, right?  Ask yourself this question, do you know where your employee or consumer resource groups are today? What topics are being discussed?  What are the key patterns?  Who is discussing with whom about what?  They are a great source of thought and inspiration, so why not engage them?  It’s highly likely you have either been a member or are involved with either formal or informal E2E, B2B or B2C communities online and/or  groups and teams that meet in person, right?  Now think about your diversity of people (membership) and thoughts or outcomes.  Do you seek change or are you wondering how to get more diverse

Just because you now have a social community channel, it doesn’t mean your community is diverse.  Nurturing diversity of thought within communities is an art.  It requires a team of  community weavers with valor, flexibility, inspirational leadership and courage.  These individuals link the unlinkable which isn’t something picked up in a certification class. It’s like an fine aged cheese, it requires an artisan and maturity.  Some of the best weavers that I’ve had the honor to work with build trust, foster diversity, invite dissention and are comfortable with the uncomfortable.  Many of these weavers have the competencies, characteristics or learning plans to:

  1. Risk takers.  I think this is a number one rule – don’t be afraid to go where other community leaders haven’t gone before, because that is exactly where we often find the most satisfaction, by blazing new trails to find new possibilities.  So, go on now, get started, and take a small risk, then a bigger one and so on…
  2. Think like entrepreneurs.  According to Wikipedia, “an Entrepreneur in English is a term applied to a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome.”
  3. Can work with a shoe string budget.  It’s important to be scrappy and just figure it out versus going the distance to try to get funding.  I often find that if you cherry pick and take that low hanging fruit, get video testimonials, quotes and in expensive feedback that you incorporate into your on-going conversation or proposal, it is faster.  What I mean is that you can ultimately get funding by using a quickly capturing the story along the way that you are recruiting and identifying community members.  It not only creates a social memory and story – but also becomes the basis for a longer term funding pitch.
  4. Creative.  Use new media to bring people into the conversation; do consider a twitter meet up, a new free hang out tool or even bringing someone into a formal meeting via Skype. Whether they are uncreative to you – they may be creative to others.  I recently learned this through using the www.meet-meme.com cards.  It’s colorful, vintage like and fun.  Think about new ways to bring imagery and tactical into your conversations.
  5. Leverage resources.  Check in with all community managers to see if they have a few people they would propose that join your committee, core team or program.  Check in with your social networks as to whom within their companies could come as a guest presenter to bring outside though into your company.  Consider sharing with a competitor during a conference during an industry event.  Read and read more.  There is so much to find on twitter by just searching hash tags, that you will be lost for days trying to make sense of it all.  Make sure to scan the on-line blogs, tweets and industry magazines to tap into some thought leaders, bloggers or commenter’s to get a sense of others to invite into helping solve your problem.
  6. Know thy problems – speaking of the problem. You must know how to clearly define what your problem is and how this community of diverse thinkers can help solve it.  Aka – community charter – but one common way to get people to rally around a conversation is by starting with a problem.  People instinctively want to help, they enjoy competition, sharing and solving – so why not really understand the problem that exists and share it.  Hard to do if it’s a B2C community or even B2B because it can show your warts – but that is what these tools are made for right now
  7. Politically map – ensure you are asking everyone in your social journey along the way that is nodes they would recommend to talk to within the market, geo, function or ERG.  Through this process you will start to uncover diamonds in the rough.  Linda Linfield taught me this years ago, build relationships with those that you want to influence and leverage the relationship you have with them to influence their thinking.  It’s simple and effective.
  8. Walk the talk – it’s a requirement that along the journey, you embody the collaborative principles– it’s contagious.
  9. Engage SMEs – make sure that you are talking to people that face customers and are experts in their subject matter – they will often have direct contact with customers, suppliers or employees that they rely on for their day job. Often times these people are hard to reach whether they are in the Amazon working on heavy equipment or just really busy loving their day job.  But  the people that are doing the day to day work are resources we must leverage – but be mindful they are highly respected and require kit gloves in handling as they are often hard to reach
  10. Encourage inclusion – make your community a safe and welcoming place for members. Do practice being authentic, warm and embodying the community guiding principles!

Shoestring budget strategy that works for education – a WCSD case study

Case study on communication strategy that works!

Washoe County School District has been transforming itself over the years through leadership transition within the district and the legislature, not to mention the recession.  Which is why the story of how during the turbulent times a small low budget communications department went back to the basics and focused on what was important, the community.  What I mean by that is that there are a variety of audiences that comprise the districts ecosystem with firm resolve to tie all their efforts into the strategic plan.  Yes, that is right the simple recipe to success is several fold in my opinion:

Laser Focus – they tie everything they do into how it allows their resources to impact realizing the strategic plan.

Talent – they harness great talent in the employees, the physical area or business community.

Value – they value and respect everyone that works in the communications ecosystem.

Transparency – they acknowledge mistakes, they share their plans and they have opened up their storytelling through social tools.

Social – they have embraced leveraging social tools as a way to share information, engage with the communications ecosystem members, foster two way real time conversations and learn.

Diversity – they embrace diversity, welcome and celebrate it.

Fearlessness – they embody living fearlessly in their approaches.  What I mean by this is that they ask for help when they need it, they apply for grants and awards and they don’t take no for an answer.  If a door is closed, they look for a keyhole or another door that may open.

Since original publication of this blog, several of the nation’s top educational and school communications organizations have named the Washoe County School District as the recipient of the 2012 Leadership Through Communication Award.

 

Harnessing Network Power

There has always been power in numbers, right?  Yet I continue to be amazed by this notion of collaborative outcomes buzz.  This warm glow is shining bright for citizens of the world – we are having our moment.  We are connecting through social spaces, engaging in meaningful projects, initiatives and other community work.  I’m forever grateful to those who have paved the way.

It really does take one seed, from one individual tossed in the air can that can nurture and start new possibilities.  It can ignite a team collaboration, foster culture change or even societal transformation. Yes indeed – we are in the ripe era of harnessing the power of our collective network potential.  It is bursting with flavor like a Mango groove in season.  Which is why this model of Collective Ambition by  Douglas A. Ready and Emily Truelove, is noteworthy to mention.  I hope you find this useful within your efforts, organizations or projects to help with any sense making required for your community efforts.