HAT Trick for Social Business Strategy

HAT

I grew up in Michigan where hockey dominated every day conversation. It snowed most of the year and as soon as the ice froze, skates were pulled out. Which is why I have drawn the parallel for scoring in social business strategy with hockey?
Certainly being persistent, repeating you and being resilient are characteristics we understand. But what I believe we must embody in our actions and words are:

Honest conversation. From strategy model development conversations to actual community conversation. We look in the mirror through social every day and we must be honest with ourselves, with our words, with our actions and our approaches.

Authenticity. We approach our strategy development and social business validation process with authenticity with our peers, our clients and our ecosystem with that top of mind. A shout out to many great thinkers in this area, including: Joe Pine, Brene Brown, Marcia Reynolds and Sally Helgesen.

Trust. If we do the H and A well in our work, the trust comes later. But it is paramount to successful dialogue, strategy development and conversation to establish trust. By the way, it isn’t monetized yet although people are trying to do so. Trust to me is something that is hard to achieve but easily lost.
Just thought I would take a few moments out of a busy day to share some secret sauce.

Courageous European Community Director

Randi profil
Randi Hognestad directs community and network events in Europe. Based in Norway, this tireless community weaver has deep connections throughout Europe. She has cultural sensitivity and style. She is quick to engender trust, yet is fierce is pursuing business goals. It isn’t every day that you see a community manager resume with her background. She has a law degree and has worked as a journalist with Norway’s leading financial newspaper and with communication in private equity.
Today in celebration of learning on Community Manager Day, I decided to ask her about ‘weaving techniques’ we community managers should consider when developing cultivation and engagement plans.

1.) Demonstrate generosity
2.) Be authentic all the time
3.) Be respectful of the other community members time and efforts
4.) Be mindful that ‘language is powerful’
5.) You get credit for speaking other languages even if not ‘perfect’
6.) Embody cultural diversity
7.) Don’t be turned off if someone comes across not as polite
8.) Remember that not all executives are natural networkers, and may need some TLC to become engaged
9.) Mind the details in all that you do
10.) Be thankful

What I find the most fascinating about her educational background is how her competencies in communication and diplomacy align with those of high powered executives who quickly scale the levels in conversation. She is courageous, has a strong personality, quick wit, emotional intelligence which has faciliated her ability tend her networks. I hope you have the opportunity to meet her in person, because you will feel this great strength in her intense, yet tender presence.

Social Leadership Core Competency – Diplomacy

Spicy Green Salsa
Spicy Green Salsa

Social Leadership is not a new term, rather something we have been doing for years in diplomacy.  We look for ways to create a connection, find a common ground, or thread.  Our desire for social connectivity has been constant over the years, yet now we have a myriad of channels we can harness to amplify, highlight or extend engagement through a core social leadership competency, diplomacy.

How do our educational programs resemble these new trends?   Just wondering out loud how we are increasing the investment in our diplomacy, negotiation, and conflict management?

Basic skills we think when we think about entrepreneurs, leaders and diplomats.  This noble notion of finding common ground is something that we can do as community managers, social artists and marketers.   I don’t mean finding a way to sell or push more rhetoric, rather find a discussion that allows you as an individual to drop into the conversation and connect.  It’s just that simple.  Seek relatedness around a passion whether playing tennis, saving sea turtles, or a joint love for fish tacos.

It really does matter in conversations if we can discuss something of interest to both parties in an authentic manner.  We need to use our active listening, recollection and connectedness skills which cultivate social relationships based on trust, equality and reciprocity.

Nothing like a fiery green salsa as the metaphor for social acumen education programs.

Placing VALUE in personal networks

Time of the Social Bloom

As a social weaver, I think often about my networks.  I do invest 10% of my time daily into reading, sharing and reaching out via the post office, phone, email, Word Press, Twitter, LinkedIn, Facebook, Pinterest and other networks to cultivate and nurture them.  Certainly this has become a bit more challenging over the years with the complexity of tools, interfaces and compatibility that makes it more challenging.  So what I try to do is the following:

1.)   Create a system and back it up for you to capture all your key and/or tier one connections in your network.

2.)   Flex your documentation muscles as details matter.  Take time to document key information around your networks preferred interaction styles, preferences and likes so that you can remember names of family members, businesses, awards, alma mater, etc.

3.)   Be authentic.  Take the time to send hand written thank you notes, send flowers, books and/or hand deliver a meal.  All of the personal time investment is going away with the speed the internet has given us, so now is the time to re-invest this savings into things that really matter.

4.)   Give a Hoot.  Personally I’ve found that by allowing the twitter application to connect with LI, FB and vice versa, my social networks get these updates and can customize their personal view as needed.  I currently use Hootsuite to aggregate my twitter streams as it has an easy to use platform and a community based approach to support.

5.)   Invest in your purpose per network.  Take the time invest in yourself, your brand or simply hire a social media advisor to partner on your purpose and plan.

Someone recently asked me about the ‘size of my current network’?  I wasn’t sure how to answer this question at first since it really depends, right?  Immediately, I then started to analyze how social has changed the dialogue, the language and currency we use.

This notion of a social net worth is an akin to a financial portfolio.

In the future, perhaps we will be asked when applying for either a loan, credit card or job what the range of a ‘social value’ score that not only help them determine risk, but perhaps what someone views as a social investment.  Truly fascinating how these social analytics are becoming game changers.  As with anything, the public verus private ‘number’ will be something people yearn to acquire.

People, Pull and the Possibilities

With all the new tools that foster serendipity and real time feedback, do we really need HR? 

It will be curious to see how HR organizations use their charter to further contour and shape cultures by partnering with functions within organizations.

I recently shared how I believe that if we in the field of “People” don’t invest more in acceleration versus deceleration in the field of HR, we will work ourselves right out of a job.

The purpose of organizations in some cultures is to connect them to their societies and physical communities.  This is more true today than ever with the powerful social networking tools sprouting up all over the HRIS ecosystem.  Which is why I am advocating HR becoming an accelerator and do hope that they will become an enabler versus something that is slow, behemoth and/or an engine that protects and creates more silos.

The danger is certainly real to use these tools to create more silos and inadvertantly focus less on people.

Recently I saw a demo of an HR vendor who told me they have ‘communities’ and when I asked several foundational questions about what the charter, purpose and cultivation plans?  The sales representative responded with a retort that took me back to the ole’ client/server days where the value was in the ‘push’ information.

Which is why I believethe time is now to think about the People, the PULL and Possibilities.  With the new social tools, we have an opportunity to harness the power of real time peer feedback and accountability all the while fostering candor, transparency and honesty.  If we empower people to be courageous, provide the with processes and tools along with a culture that embraces asking tough questions of one another and management, imagine where could we be?

Lastly, as someone who thinks about social learning and culture, I believe we have a a huge charter ahead of us, with  much work to do especially with the advent of texting and such with our youth.  We must not take our foot off the importance of in person communications that are foundational to healthy feedback, debate and sharing.

The time is now.  So let us POUNCE together!

Social Leadership Retreat

I’m looking forward to the facilitating an exclusive Social Leadership Retreat.  We will be meeting at a private villa nestled in the Sierra Madre Mountains in the Baja peninsula in Mexico.  It is located 80 minutes north of Cabo San Lucas on the Pacific Ocean where the ocean views are spectacular, vegetation supreme and proximate to the sublime culture and art that Todos Santos has to offer, where we will discuss and harness our passion in social artistry and leadership for this two day workshop.

We will share next practices in community moderation and social artistry.  This private villa will serve as our retreat for this focused group of professionals to discuss in great depth both professional and personal challenges and opportunities in our fields.

Saturday, 28 July 2012

8:00 Beach walk and yoga stretches on private Pacific Ocean beach

9:00 Mexican coffee will awaken our senses as we our facilitator leads us through a discovery of what is working and making a difference in our industry, what are opportunities and what we can shed

11:00 Key behaviors in social leadership

12:30 Lunch

14:00 Peer coaching on roof top terrace

15:00 Break- Margaritas, chips and salsa

16:00 Activating diversity and mobile in healthcare communities

17:00 Adjourn drive back to Todos Santos

Sunday 29 July 2012

8:00 Beach walk and yoga stretches on private Pacific Ocean beach

9:00 Role of a community convener, weaver and social artist

10:00 Recap Day 1

10:15 Artist’s Perspective: Keys to unlock social artistry, creation and human connection

11:30 Social artist competencies

12:30 Lunch

14:00 Peer coaching on roof top terrace

15:30 Break- Baja Wine Sampling and literature reading

16:00 Reflections

17:00 Adjourn drive back to Todos Santos

We will be using hash tag #SocialLeadership

Engaging HR in the community

Trying to get those HR ‘types’ to engage with your community program?  Feeling frustrated as they are always too busy with annual review, performance planning, executive meetings or leadership programs?  Tired of feeling left out if you don’t fit into those activities or timeframes?  I personally have worked with HR organizations that have traditional cycles that are like clockwork.  They are hard wired into their brains indeed.  It can feel hopeless if you need their connector or link to a formalized Employee Resource Group if you are launching, for example a Women in Leadership Network.  If they are too busy working on the Executive Bonus, don’t fret.  Here are some lessons learned that you may find helpful in your journey with HR.

1.)     Know the HR program calendar and cadence.  What I mean by this is that you ask someone in that organization directly that question or you infer this through the calendar and programmatic activities that you are aware they work on, such as annual holidays, compensation and benefits, end of year bonus, review and new leadership programs.  Just to name a few.

2.)    Clarify their KPI and CSFs.  It’s important to understand what key performance indicators and critical success factors are for their organization.    These will be important nuances and openings for you to align with in the future.

3.)    Build relationships.  If you have been at your company for a zillion years or just don’t respect HR.  Think again, they have a very tall order to get you paid, ensure you have benefits, incentive programs, training and a myriad of other areas in their portfolio.  They are actually way busier than you could ever imagine.  So, start to have empathy and look to understand all the facets of work they do.  For example, if you are in IT and love analytics.  Why not volunteer to attend one of their Lunch and Learns or IT meetings to help them define key data elements and challenges.  Perhaps you could simply ask someone in the department to lunch and ask questions about what keep them up at night.  Their top programs.  Listen and learn.

4.)    Ask questions.  Taking someone out to lunch is brilliant so that you can ask questions either you wonder about that may be tactical or strategic.  Either way, they generally are open to this and will either point you to a lunch or learn event, an open door event or perhaps another person better skilled to answer your query.  Don’t get frustrated, just keep opening doors.  Eventually you will get your answer and learn about your organizational culture and structure more intimately along the way.

5.)    Provide an Offer.  No we aren’t talking about making an offer on a house, what I mean is that after all your ‘listening’ to understand the breadth of their portfolio and challenges, you may hear they have a need to identify a way to get our a program message through an online community.  Now we are talking.  You could offer to either setup the community, be a core team member, leader or better yet, just a facilitator.  Perhaps you could even do the business analysis for a site migration.  Who knows, but there is likely a need for your passion and competencies for communities hitching up with HR.  It just may not be the linear path you originally envisioned.

6.)    Keep an open mind.  This is why it’s so important to suspend judgment and keep an open mind.  I know most of us in the community business are fast talking, fast paced balls of passion.  But there is purpose in stepping back to listen, learn, be strategic, let our minds wander, wait and offer with an eye to being open to new possibilities.  This will only happen if we sit quietly and wait.  Our timeframe may be urgent, but there are other organizations that are building blocks to running the larger business so we must stop and think about not pouring more sugar into the pot, but rather consider a slow teaspoon of sugar in the different batches we cook.

7.)    Show Empathy.  This is an absolute must in our field and is critical to social business as Bill Cripe outlines in this article.

8.)    Feedback.  The only way we evolve is to provide it in small doses.  Be thoughtful in presenting the feedback, consider using one of many feedback methodologies, but don’t settle on not sharing your input.  It’s just not worth it to NOT give it.  We don’t evolve if we don’t give it.