Innovation with the letter R

Arnold Carbone shared his thought leadership with regards to his R&D experience with Ben and Jerry’s during a recent @AIGARenoTahoe event @theBasementReno which reminded me of the behaviors we must have in order to evolve as we develop products and services.

Mentoring, market research, business plan development, etc. are all critical milestones in our business lives; this talk reminded me that as an entrepreneur or product manager, we must constantly be re-inventing our approaches. It’s no longer about the solid channel strategies and programs, but actually the talent we hire and inspire. We must have talent that innovates with the letter R.

We must have people on our ‘team bus’ who understand the importance of knowing their audience yet can flex in VUCA world to listen, advocate, influence, engage and execute. These are no small tasks. I’ve found these individuals are comfortable to constantly learn, re-invent themselves, seek out fast feedback and incorporate it into their work styles and approaches. Additionally, they have high integrity and are quick to translate the key business objectives through their day to day actions. From the tactical activities such as influencing internal stakeholders or executive sponsors.

As I sat at the Old Post Office inside an art deco building in Reno, Nevada, I was reminded that whether your customer is a high tech executive or a scoop shop owner, we must invest in building skills which start with the letter R in our future leaders if we want to continue to have products such as Phish Food in our lives.

Resourceful, Relentless, Revolutionary Innovation, Resilience and Responsibility