When living life to the fullest, we all aim to be as healthy–and consequently happy, as possible. The Reno Running Company tries to help with the fitness aspect of it, by hosting weekly Sunday runs where all ages and ability levels are encouraged to run with fellow community members. They aim to get you out the door running so that you can start your Sunday having accomplished before 10 am the sometimes difficult, yet important self-care that often slips away from our busy lives. This small investment of time is so much more than exercise and a complimentary Starbucks coffee at the end, it is somewhat of a rarity in busy communities in that it is connecting not only like-minded runners, but people to inspiration to healthy lifestyle choices. Usually you can find people talking about not only running kicks, favorite fuels and trails, but also eateries, schools and favorite healthy hangouts.
It takes a community leader, business owner and athlete to create this genuine healthy lifestyle running club, which is exactly what Matt Balzer, a dedicated triathlete has fostered. If you join us sometime you will experience that Matt always has time for customers along with the staff, who are always eager to help. Furthermore, you will find small business supporting other emerging healthy fuel lines such as Nature’s Bakery, a local company, whose philosophy is all about providing GMO free, healthy, delicious fig bars.
The Reno Running Company and Nature’s Bakery partnership is what all company relationships should be about, supporting a local market and fellow businesses. They aren’t competing, they are collaborating. It’s about partnering to sufficiently meet their clients’ needs– which in this case are top of the line running gear and fuel. In their recently launched running club, RRC and Nature’s Bakery, partner together as local businesses to energize us in the pursuit of happiness. They don’t continually look over their shoulders to compete with other brands. They keep their eyes ahead on how they can provide both the tools for a health journey, along with the inspiration, coaching and energy to get there.
The Lauren Klein 