Focusing on the Patient

Increasing patient care – this is what it’s all about.  Through my work with physicians over the last few years, I’ve come to really experience how this is  in fact their main focus.  Contrary to what you may read, they do really care about their patients.  Good to hear right?  So, what brings me to share my experience, well I’ve just returned from a weeklong conference which inspired me to write this post.

With the on-set of patients utilizing social media to connect and collaborate, many physicians are looking at these tools as a way to connect bridge and assist in efforts to increase patient care.   It’s exciting to see them embrace a new approach to engage with patients.  We patients, we are hungry for information about healthcare, about the best care, who to use, who has experience, how we  can share our stories and experiences as well as receive information on other experiences.

I was so impressed with Herbert Wolfsen, M.D. at the Mayo Clinic, I  co-authored a medical abstract on his experience in developing a Facebook group to support Esophageal cancer patients.  Why you ask?  Well, it was a wonderful opportunity for me to learn and provide insight into the work Dr. Wolfsen has done in supporting this important group.  Because patients in this group face distinctive issues, it is important for them to connect with each other to share experiences.  The Facebook group is fostering the member’s needs to not only connect with the doctor himself, but with other patients with interest in this area.  This could allow them to have social learning beyond any F2F discussion’s they may have had in the past and continue the dialogue, but through an online venue even richer since it was a larger group.  Overall, I find it encouraging to see such physicians branching out of the hospital and utilizing online tools to enable connections in modern means that engage, support and educate patients.

By Michelle Groff Burling

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