Thanks to Leader Networks, Vanessa DiMauro, who connected me with @Ashley Quincey with Awareness Networks, as I’m searching around to find people in my personal network who are working with large organizations that are doing pioneering work with consumer product communities and CoPs for a member of Executive Networks. What I’m finding in the pursuit of this knowledge, is that although I feel I have a strong set of advisors, sometimes the type of knowledge you seek, is really not yet widely available and you want to harness the most creative minds to come together to talk further with individuals that are in a position to invest in entrepreneurial thinking, breaking down silos, new paradigms, etc.
What I’m really speaking about is this notion of transparency within, across and outside of large corporations. There has been a lot of talk about social media marketing, new channels and new communications and one concern that Ashley and I discussed was around this notion of point solutions and technology.
The question we asked ourselves is how are large organizations collaborating within their structures, such as (People, IT and Marketing) so that they aren’t creating silos, so they are walking the talk and so that they become walking role models of how leadership, transformation and transparency really can transform cultures, societies and lead to greatness.
Ashley shared that “some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive.” She pointed me to a social business planning process that I’ve since shared with several members of one of my networks to consider as they approach their 2011 planning process.
We would love to hear examples of businesses that are having these conversations around what is working and making a difference.